CES Asia 2019 opened today as more than 550 companies introduced the next-generation of innovation to the Asian marketplace, including the latest in 5G, AI, vehicle tech and advancements from more than 115 startups. Opening day of the show featured keynotes from the leaders of Audi, Huawei and Hyundai, and major product announcements from global tech brands. Now in its fifth year, CES Asia 2019 runs through June 13 at the Shanghai New International Expo Center (SNIEC).

Gary Shapiro, president and CEO, Consumer Technology Association (CTA)TM, opened the day with a keynote address. “CES Asia is the only event on the continent that brings the entire consumer technology ecosystem together to better our future,” said Shapiro. “Globally, we stand at the precipice of great change, and we must embrace opportunities - like this event - to unite around our shared promise of the future.”

Following Shapiro‘s remarks, Mr. Wu Jianghong, General Manager of co-producer Shanghai Intex Exhibition Co., Ltd., introduced the first keynoter of the day, Mr. Shao Yang, Chief Strategic Officer of Huawei Consumer Business. Mr. Shao talked about Huawei’s AI technology and its strategy for the future. The Huawei keynote speech focused on how AI can help link and activate the loT system by being centered around the smartphone, and how it can drive the loT hardware ecosystem via the 1+8 entry strategy.

Mr. Kyounglim Yun, executive vice president and head of Hyundai’s Open Innovation Strategy Division took the keynote stage in the afternoon and shared Hyundai’s vision for the future of mobility. Hyundai is pioneering a battery exchange program to keep electric scooters and cars on the road 24/7. In addition, the company announced that it is cooperating with Kuandeng to develop self-driving cars in both China and South Korea and is also partnering with Ubiai to transform the insurance industry using AI and data from driving.

During the afternoon keynote, Thomas Owsianski, president of Audi China, unveiled Audi’s transformation of mobility from a driving experience to a digital adventure. Audi has developed Audi Connect, a first-class open-service platform for automotive. The next generation of Audi Connect optimizes the most popular apps for in-car usage. In addition, Audi is also partnering with Holoride to create a VR entertainment experience and is using the latest technology and design to make vehicles both more comfortable and more usable for passengers.

CES Asia Conference Sessions

One of today’s highlights came from the “Fashion + Tech = Innovation” panel, which featured fashion icon Jason Wu; contemporary fashion photographer Chen Man and CEO of Chatail Xuan Zheng. Moderated by Shaway Yeh, fashion journalist and founder of yehyehyeh, the panelists explored the intertwined industries of technology and fashion and possible future advancements in the market.

CES Asia 2019: Trends to Watch

“CES Asia 2019: Trends to Watch” conference session focused on the impactful trends, next big things and disruptive innovations at CES Asia 2019. Steve Koenig, Consumer Technology Association vice president, market research explained how new technologies will occupy the consumer landscape before you hit the show floor.

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